Political Fundraising Case Study €1.3M Raised in 3 Months with Orgo
In one of the most dynamic and transparent political fundraising campaigns in recent Romanian history, Orgo played a pivotal role in powering the digital infrastructure for Nicușor Dan’s presidential campaign. Over the course of just three months, the campaign raised €1.3 million from 18,700 individual donors, a testament to the power of grassroots mobilization combined with intelligent fundraising technology.
This political fundraising case study offers a detailed view into the technology, strategy, and execution that made this effort a national success and a model for future civic and political campaigns across Europe.
The Challenge Scale, Compliance, and Trust
Running a high-stakes political campaign today means more than just reaching voters. It requires a digital fundraising platform that can scale fast, ensure transparency, comply with strict electoral laws, and offer a seamless user experience.
For Nicușor Dan’s team, the mandate was clear: build trust with voters through open, legal, and efficient donation management, while delivering a digital experience that reflects the values of modern governance.
Orgo was selected not just for its technology, but for its proven ability to execute at scale, while complying with Romania’s donation laws and AEP reporting requirements.
The Platform Orgo’s Modern Political Fundraising Engine
What set this campaign apart was its integration of real-time transparency and automation. Orgo was the only publicly available fundraising software in Romania at the time with direct, automated reporting to AEP, the Permanent Electoral Authority. This allowed the campaign team to focus on outreach and storytelling, knowing the legal and compliance side was handled securely and accurately.
Full transparency
Full transparency of all donations with public leaderboards and real-time updates.
Personalized donor messages
A built-in system to collect and display personalized donor messages. In the end, over 10,000 messages were displayed.
Automated validation
Automated validation of donor identity through OCR scanning of Romanian ID documents, ensuring all donations met legal thresholds.
GDPR-compliance
GDPR-compliant data handling and audit logging for every transaction.
User Experience Optimized for Engagement and Conversion
Orgo’s donation pages were customized for both speed and emotional connection. We optimized loading times to handle high-traffic surges, integrated messaging that matched the campaign's voice, and allowed full customization of layout and content.
One of the most critical decisions was enabling both one-time and recurring payments, increasing overall donation volume and frequency. Payments were processed via Stripe, providing frictionless transactions in local currency, vital for retaining donor trust and minimizing drop-off during the payment process.
Alerts
Automated email and SMS alerts to confirm donations and encourage re-engagement.
Integrations
Seamless social media integration to encourage sharing and virality.
Analytics
Real-time analytics dashboards to track conversion rates, referral channels, and share behavior.
Optimization in Action A/B Testing Suggested Donation Amounts
One of the most impactful levers we used during the campaign was A/B testing the suggested donation amounts on the donation page. While the core mission and narrative of the campaign drew people in, the exact structure of the donation flow played a critical role in determining how much each person contributed.
Using Orgo’s built-in testing tools, the campaign team experimented with different default donation values.
Each test was measured against metrics like average donation value, completion rate, and repeat donation probability. Within the first two weeks, it became clear that donors responded more positively to tiered structures that matched perceived campaign urgency.
Anchored donation tiers, combined with a strong narrative, managed to more than double the average donation size.
Performance Built for High Demand and Resilience
During the campaign's peak periods, the platform experienced massive traffic spikes. Orgo maintained 99.9% uptime throughout, delivering a stable and secure environment under pressure. Sensitive donor data was encrypted and stored in full compliance with data protection regulations, supported by our enterprise-grade security architecture.
Results €1.3M, 18,700 Donors, and a Nation Inspired
In just 90 days, the campaign collected over €1.3 million from nearly 19,000 unique donors. This wasn’t just a successful fundraising campaign, it was a proof of concept for what transparent, scalable political giving can look like in the digital age.
Beyond the numbers, the campaign proved that public trust grows when donors feel part of something bigger. The leaderboard of top donors, public donor messages, and constant feedback loops turned every contributor into a campaign ambassador.
Thank you to the Orgo team! Your platform was the digital backbone of our campaign. It enabled an efficient, transparent, and easy-to-manage online fundraising effort. This was a meaningful step toward modernizing civic participation.
Nicușor Dan
President of Romania
Conclusion A New Standard in Political Fundraising
This political fundraising case study highlights the transformative role of digital infrastructure in civic campaigns. Orgo enabled a transparent, compliant, and high-performing campaign that empowered thousands to participate in shaping their country’s future.
Whether you're a political party, an independent candidate, or a civic movement, Orgo provides the digital governance tools to fundraise effectively, engage your supporters, and build lasting trust.