MemberClicks vs Wild Apricot: an honest comparison for associations
MemberClicks and Wild Apricot are two of the most established names in membership software, and both are now owned by the same parent company. This page breaks down features, pricing, and the key trade-offs. We've also included Orgo as a third option for organizations that find neither is the right fit.
TL;DR: quick verdict
The main difference between MemberClicks and Wild Apricot is who they're built for. MemberClicks is designed around chambers of commerce and trade associations with company-level memberships and custom-quoted pricing, while Wild Apricot serves smaller nonprofits and clubs with individual memberships and published, contact-based pricing tiers.
Choose MemberClicks if you need:
- Company or organizational memberships, not just individuals
- A sales pipeline to track prospective member businesses (MC Trade)
- Call for papers and abstract management for conferences (MC Professional)
- A website builder included in the base subscription
- A long track record among North American associations and phone support
Choose Wild Apricot if you need:
- Individual memberships for a small, single-chapter club or nonprofit
- Every feature, including the website builder, included at every tier
- Published, transparent pricing you can budget against without a sales call
- An online store bundled alongside membership dues
- A 60-day free trial before committing, no card required
Why organizations compare MemberClicks and Wild Apricot
Both platforms target membership-based organizations that want a directory, dues collection, and event tools in one place, and both have served the association software market for years.
MemberClicks has focused on chambers of commerce and trade or professional associations, where members can be individuals, companies, or both. Its MC Trade plan includes a sales pipeline for tracking prospective member businesses, a workflow few membership platforms offer.
Wild Apricot is one of the most widely adopted platforms among small nonprofits and clubs, used by more than 30,000 organizations since it launched in 2002. It bundles a website builder, online store, and email tools into every tier at a single published price.
Here is what most people comparing the two do not realize: MemberClicks and Wild Apricot are now sibling products. Momentive Software, a private-equity holding company formed by TA Associates in 2024, owns MemberClicks directly. In January 2026, Momentive acquired Personify, Wild Apricot's parent since 2017. Wild Apricot, MemberClicks, YourMembership, and VolunteerMatters now all sit inside the same portfolio. MemberClicks' own logo still displays "Personify" above its wordmark.
What still separates them in practice is the pricing model (a custom annual quote versus published contact-based tiers) and the audience each was designed for (chambers and trade groups with company members versus small nonprofits and clubs with individual members).
MemberClicks vs Wild Apricot: full feature comparison
Every cell has been verified against all three platforms' current websites. Where any platform lacks a feature, or doesn't publish details on it, that is noted honestly.
Orgo is included as a third option for organizations that find gaps in both MemberClicks and Wild Apricot.
| Feature | | |  |
|---|---|---|---|
| Core membership | |||
| Member database and directory | Custom fields | Full lifecycle | |
| Membership dues and renewals | |||
| Multi-tier membership types | PartialOne level per member | ||
| Company/organizational memberships with sales pipeline | MC Trade only | ||
| New-member approval workflows | Not published | Limited | |
| Multi-chapter management | |||
| Multi-chapter hierarchy (HQ, regions, chapters) | Single org database | PartialSeparate sites per chapter, manual data merging | Built into the core data model |
| Member transfers between chapters | |||
| Per-chapter permissions and leadership roles | |||
| Governance | |||
| eVoting (anonymous, encrypted) | Basic polls only | Impact plan | |
| eSignatures | Impact plan | ||
| eDocuments | Impact plan | ||
| Community, learning and engagement | |||
| Discussion forums / member community | Add-onCommUnity, extra cost | PartialMember directory only, no forums | Built in, all plans |
| Learning management system (courses) | Add-onClassroom, extra cost | Built in, all plans | |
| Gamification | |||
| Member networking and discovery | Not published | Connection requests, direct messaging | |
| Branded mobile app | Add-onMember App, extra cost | Wild Apricot-branded, included | Paid add-onAll plans |
| Events and forms | |||
| Event management and ticketing | Add-ons, speakers, QR check-in | ||
| Call for papers / abstract management | MC Professional | ||
| Custom forms and surveys | |||
| Payments | |||
| Online payment processing | PCI-compliant; org sets card fee | PartialPersonify Payments, or Stripe/PayPal with 20% PSSF surcharge | Stripe direct, no surcharges |
| Platform and data | |||
| Website builder | Included, MC Professional | Template-based, included at every tier | Add-onGrow/Impact; free on Scale |
| Online store | Not published | ||
| Integration ecosystem | Zapier listedReviewers report reliability issues | Zapier, native integrations | Open API, Webhooks, n8n |
| Storage | Not published | 2 GB across all plans | 100 GB to 1 TB+ |
| EU-native data hosting (GDPR by design) | Not published | PartialUS-hosted; GDPR compliance uncertain under PE ownership | AWS Frankfurt |
Want a deeper comparison?
MemberClicks vs Wild Apricot: pricing comparison
MemberClicks prices by custom annual quote. Wild Apricot publishes seven tiers by total contact count. Orgo prices by active paying members. Anyone searching Wild Apricot vs MemberClicks pricing specifically is usually trying to answer one question: a published rate card, or a sales call. For organizations weighing that trade-off, it matters as much as the dollar figures.
| | | |
|---|---|---|---|
| Starting price | $3,500-$4,500/yr~$292-$375/mo | $66/mo (100 contacts) | $239/mo (Grow, 1,000 members) |
| Pricing model | Custom annual quote | Tiered by total contacts | Tiered by active members |
| Platform / transaction fee | Not publishedOrg sets its own card fee | 0% via Personify Payments20% PSSF surcharge on Stripe/PayPal | 1.5% / 1% / 0-1%No surcharges |
| Contract length | Typically 1 yearMulti-year discounts available | Month-to-month or annual10-15% prepay discount | Annual billing shownMonthly billing available, +10% |
| Free plan or trial | 60-day free trialNo card required | ||
| Cancellation | 60-day window reportedFull year billed after | Cancel anytimeNo long-term contract required | Per contract terms |
| Higher-tier example | No published enterprise tierMC Trade and MC Professional are both entry points | $992/mo50,000 contacts, top published tier | $419/mo (Impact, 1,000 members) |
Want a deeper comparison?
Where each platform excels
Where MemberClicks excels
MemberClicks' strongest use case is chambers of commerce and trade associations with company-level members. The MC Trade plan's sales pipeline tracks prospective member businesses before they join, a workflow Wild Apricot does not offer.
Call for papers and abstract management on MC Professional also serves associations that run academic or professional conferences, and a website builder ships in the base plan.
Where Wild Apricot excels
Wild Apricot's strongest use case is small, single-chapter clubs and nonprofits that want everything included at one published price. The website builder, online store, and email tools ship free at every tier, with no add-on stack to budget for.
Its 60-day free trial and 20+ year track record make it easy to test before committing, without a sales call.
When to choose each platform
When to choose MemberClicks
MemberClicks is probably the better choice if:
- You run a chamber of commerce or trade association with individual and company-level members
- You need a sales pipeline to track prospective member businesses before they join (MC Trade)
- Your association runs conferences that need call-for-papers or abstract submission management (MC Professional)
- You want a website builder included in the base subscription instead of a separate tool
- You're comfortable negotiating a custom annual quote and value a long track record among associations
Note: MemberClicks does not publish a rate card. Community (CommUnity), learning (Classroom), and mobile access (Member App) are each priced as separate add-ons on top of the base plan.
When to choose Wild Apricot
Wild Apricot is probably the better choice if:
- You run a small, single-chapter club or nonprofit with individual memberships and straightforward needs
- You want every feature, including the website builder and online store, included at every tier with no add-on fees
- You want published, transparent pricing you can budget against without a sales call
- You're based in the US or Canada and can route payments through Personify Payments to avoid the surcharge
- You want to test the platform on a 60-day free trial before committing
Note: Wild Apricot counts all contacts, not just paying members, toward your pricing tier. Support response times have lengthened since Momentive's acquisition of parent company Personify in January 2026.
When neither MemberClicks nor Wild Apricot is the right fit
Both platforms were designed around a single organization's directory, dues, and events, not a structure with chapters, a governance calendar, or engagement tools built in. If your requirements include any of the following, they may not scale to where your organization needs to go:
Orgo may be worth a closer look if your organization needs:
- A real chapter hierarchy instead of one database or separate sites. MemberClicks operates as a single flat organization with no chapter structure. Wild Apricot allows separate sites per chapter, but data has to be merged manually. Orgo's chapter structure, headquarters, regions, and local chapters, is part of the core data model and proven at 80+ chapters.
- Governance tools neither platform includes. Neither MemberClicks nor Wild Apricot offers eVoting, eDocuments, or eSignatures. Board elections and membership ballots require a separate tool on both platforms. Orgo handles all three within the platform on the Impact plan.
- Community and learning bundled, not billed separately. MemberClicks sells CommUnity, Classroom, and Member App as add-ons on top of the base plan. Wild Apricot has no discussion forums, learning tools, or gamification at any tier. Orgo includes discussion groups, courses, and gamification in every plan starting with Grow.
On switching platforms
Migrating member data is where most platform switches stall, especially when it means leaving behind years of dues history and committee structure. Orgo's onboarding team handles the move: member records, custom fields, and payment setup.
Most organizations are live within two to four weeks.
Frequently asked questions
Are MemberClicks and Wild Apricot owned by the same company?
Yes, as of January 2026. Momentive Software, a private-equity-backed holding company formed by TA Associates, owns MemberClicks directly and acquired Wild Apricot's parent company, Personify, in January 2026.
The two platforms, along with YourMembership and VolunteerMatters, now sit inside the same portfolio. MemberClicks' own logo still displays "Personify" above its wordmark.
Does MemberClicks support multi-chapter or regional associations?
No. MemberClicks operates as a single organization's database, with no published multi-chapter hierarchy, chapter-level permissions, or cross-chapter reporting.
A national association with regional chapters, or a federation with member affiliates, would need to run separate accounts or look elsewhere.
What is Wild Apricot's PSSF surcharge?
PSSF stands for Payment System Servicing Fee. It equals 20% of your Wild Apricot subscription price, not a per-transaction charge, and applies only if you use a third-party processor like Stripe or PayPal instead of Wild Apricot's own Personify Payments.
It does not apply if you use Personify Payments, disable online payments, or are based outside the US or Canada.
Can MemberClicks handle both individual and company-level memberships?
Yes, but on different plans. MC Professional is built for organizations with individual members. MC Trade is built for organizations with company or organizational members and includes a sales pipeline for tracking prospective member businesses before they join.
Wild Apricot and Orgo both handle individual memberships; neither has a dedicated company-membership sales pipeline.
Do MemberClicks or Wild Apricot include e-voting or governance tools?
No. Neither platform's features page lists e-voting, e-signatures, or e-documents. Wild Apricot offers basic polls, which are not built for anonymous, encrypted board elections.
Associations that run board elections or membership ballots on either platform need to add a separate election tool.
How long does migrating from MemberClicks or Wild Apricot typically take?
Data migration (member records, custom fields, dues history) typically takes one to two weeks on either platform. If members pay by automatic renewal, they will need to re-enter payment details on the new platform unless the provider handles subscription migration.
Orgo's onboarding team manages the data move as part of setup, and most organizations are live within two to four weeks.
Not sure which platform fits your organization?
Orgo is built for the associations that MemberClicks and Wild Apricot were not designed for: federations, associations, and multi-chapter organizations with governance and community needs built in, not sold as add-ons or missing outright. Book a 15-minute demo and see if it fits your structure.
More detailed comparisons: