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The Newsletter module lets you send email campaigns to your members — announcements, monthly updates, event promotions, or anything else you want in their inbox. Segment by Local Center, user type, or role so the right people get the right message. Newsletter campaigns list

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Setting up newsletters

Settings → Modules → enable Newsletter Email sending uses AWS SES (configured as part of your Orgo cloud setup — no additional setup needed).

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Creating a campaign

Newsletter → Create Campaign Start by picking a template — Blank, Daily News, Event Info, or one of your saved designs. Then fill out the campaign details. New Campaign creation flow showing template selection carousel and campaign form with title, subject, and audience targeting
1

Pick a template

Choose a starting design from your template library. Start from scratch with Blank, or use a pre-built layout.
2

Set up the campaign

Add a campaign title (internal), email subject (what recipients see), and select your audience. The sidebar gives you quick access to Campaign details, Content editor, Settings, Send, and Schedule.
3

Build the email

Use the drag-and-drop editor to design your email with text, images, buttons, dividers, and social links.
4

Preview and test

Send a test email to yourself to verify formatting, links, and personalization before sending to everyone.
5

Send or schedule

Send immediately or schedule for a specific date/time.
Campaign editor showing title, email subject, audience targeting with 5 options (All members, Members from a group, All contacts, List, Event attendees), and sidebar navigation

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The email editor

The drag-and-drop editor lets you build professional emails visually. The left sidebar shows placeholders and actions, the center is your email canvas, and the right panel has content blocks you can drag in. Newsletter email builder showing drag-and-drop editor with USSF Summer Camp 2026 email, content blocks panel on right (Columns, Button, Divider, Heading, Paragraph, Image), and placeholders sidebar on left Available content blocks:
BlockWhat it does
TextRich text content with formatting
ImagePhotos, graphics, logos
ButtonCall-to-action buttons (register, donate, read more)
DividerVisual separators between sections
SpacerEmpty space for layout
SocialSocial media icon links

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Personalization

Insert dynamic fields that resolve to each recipient’s data:
VariableOutput
{firstName}Member’s first name
{fullName}Member’s full name
{userCompanyName}Member’s company name
{eventTitle}Event title (for event-related campaigns)
{eventDateBegin}Event start date and time
{eventLocation}Event location
{eventRegisterUrl}Event registration link
{unsubscribeUrl}Unsubscribe link
{preferencesUrl}Email preferences link

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Templates

Save any email design as a template for reuse. Organize templates by purpose: Announcements, Event Promotions, Monthly Updates, Welcome Emails. Email templates page showing 4 templates (Blank, Daily News, Event info, Newsletter Short) with preview thumbnails and Create button

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Audience segmentation

SegmentUse when
All membersOrg-wide announcements everyone should see
Local CenterNews relevant to one branch
User typeContent specific to leaders, volunteers, youth, etc.
RoleCommunication to board members, financial admins, etc.
Custom filterAdvanced criteria combining multiple attributes
Members who have unsubscribed or have bounced email addresses are automatically excluded.

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Campaign analytics

After sending, track performance:
MetricWhat it tells you
SentTotal emails dispatched
DeliveredSuccessfully reached inboxes
OpensHow many people opened the email
ClicksHow many clicked a link
BouncesFailed deliveries (invalid addresses)
UnsubscribesPeople who opted out from this campaign
Use open and click rates to understand what content resonates. Typical benchmarks: 20-30% open rate, 2-5% click rate for membership organizations.

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Subscriber management

Members control their own email preferences:
  • Newsletter opt-in/opt-out from their profile settings
  • One-click unsubscribe link in every email footer (required for compliance)
  • Frequency preferences (if configured)
As an admin, you cannot override a member’s unsubscribe — this is required by email regulations (GDPR, CAN-SPAM).

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Common scenarios

Check that your sending domain has proper authentication set up (SPF, DKIM, DMARC). Avoid spam trigger words in subject lines. Send consistently — irregular sending patterns trigger spam filters. Ask members to add your sender address to their contacts.
Use audience segmentation. Create one campaign per Local Center, or use the Local Center segment to send the same template with localized content. Personalization variables like {firstName} and {fullName} can tailor the greeting.
Check: (1) are they unsubscribed? (2) was the email bounced? (3) check their spam/junk folder. In the campaign analytics, search for their email to see the delivery status.
Use newsletter for one-way communication that should reach inboxes — announcements, updates, campaigns. Use discussion posts for conversations where you want replies, reactions, and interaction. Many organizations post the content in both: a discussion post for engagement and a newsletter for reach.