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The Communication tab of Analytics answers the questions an organization asks about its own channels. How many members actually open Orgo? Are the posts we publish being seen, opened and liked? When is the best moment to post? How did the newsletters do over the same period? Built for the people who run an organization’s communication and want to judge what works without exporting data into a spreadsheet. Replaces guessing at a posting schedule, and adding up newsletter reports by hand.

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Where to find it

Open Analytics in the sidebar and choose the Communication tab. It sits next to Platform and Members. The tab is hidden unless all of these are true:
  • the analytics module is switched on;
  • you clear the analytics Minimum access level;
  • you hold the role set for the Communication tab. By default that is organization admins.
The role is one of the analytics settings on Settings → Modules → Users & Profiles → Security & Permissions, next to the ones for the other tabs. These are configuration screens, so changing them needs the Orgo administrator flag on your account. See Permissions and Insights & Ask Orgo for how the other tabs are gated.
The figures on this tab cover the whole organization, not one chapter. Giving the role to someone below organization admin shows them the totals, the best-time chart and the newsletter numbers, but never the list of individual posts. The post list names every post in the feed, private groups included, so it is for organization admins only.

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Choosing the period

The pills at the top pick 7 days, 30 days, 90 days, 12 months or a custom range (the calendar icon). A custom range can cover at most two years. Every figure on the tab is compared with the period of the same length just before it. A small arrow and a percentage show the change: an arrow up is growth and an arrow down is a fall. When the earlier period had nothing in it, any growth reads as 100%. Figures are read live and kept for five minutes. Reset cache next to the page title re-reads them straight away.

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The three summary cards

The Communication tab of Analytics with the audience, posts and newsletter summary cards and the best time to post chart below them

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Audience

A small chart under the card shows active members for each day of the period.

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Posts

A view is counted when at least half of a post card stays on screen for a full second, once each time the card appears. Two things are never counted: a member looking at their own post, and an administrator who is browsing as another member. A post the member could not see in their own feed is never counted either. Likes are every reaction on a post, whichever of the five reactions was used.

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Newsletters

These are the same figures as the tiles above the campaign list in Newsletter, added up for the period and compared with the period before. They include every campaign of the organization, chapter campaigns too.

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Best time to post

A chart of the average week shows when your members are active, by day and by hour, in your organization’s timezone. Above it, a sentence names the busiest day and the busiest two hours, for example “Post on Tuesday between 18:00 and 20:00”, with the reason (“that’s when most members open Orgo: about 40 an hour”) and how many of your own posts in the period went out in that window. The selector beside it chooses what the chart is based on:
  • when members open Orgo, the default;
  • when posts are seen;
  • when posts are opened;
  • when posts are liked.
Use the day pills to look at All days together or at one weekday on its own. The chart marks the hours in which you actually published, under Your posts, so you can compare when you post with when members are around. The values are averages over the period: each hour’s total divided by how many times that weekday and hour came round. A longer period smooths out one-off events, so a single busy day does not decide the recommendation.

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Post results

The post results table listing each post with its reach, opens, open rate, likes and comments, and the export control above it Organization admins also see a table of every post in the period, one row per post. Select a column heading to sort, and select a row to open the post. The table shows 10 posts a page. The two pills above it switch the figures between In this period and Since published, which counts everything the post has collected since it went up. Export CSV downloads every post of the period in one file, with both sets of figures side by side: the period figures and the since-published figures, each with reach, times shown, opened by, times opened, likes and comments. The publication time is in your organization’s timezone. Each export is recorded in the activity log.

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When the numbers start

Views, visits and repeat opens are counted only from the day Orgo released this tab to your organization. A period that starts earlier shows nothing for those figures before that day, and the chart says so when there is nothing to show yet. Active members, posts published, likes, comments and the newsletter figures come from records that already existed, so they cover the whole period.

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Common questions

Check the three conditions under Where to find it. The usual cause is the role: it defaults to organization admins, and chapter admins or communication managers do not see the tab unless an Orgo administrator has lowered it.
That is normal. Active members counts anyone who opened Orgo at all. Many members come for an event or their profile and never reach the feed. The gap is a measure of how much of your audience the feed actually reaches.
A post can be opened from a notification, a link or the group page without ever appearing as a card in the feed. Views come only from the feed, so such a post shows opens with a low or empty reach.
A post counts as seen only when half of it stays on screen for a second, so scrolling past quickly does not count. Your own posts and views by an administrator browsing as someone else are left out as well.
The list shows the title of every post in the organization, including private groups, so it is limited to organization admins even where the tab itself has been opened to a wider role.
  • Insights & Ask Orgo for the other Analytics tabs and for asking questions in plain language
  • Newsletter for the campaign reports behind the newsletter card
  • Discussions for the posts, comments and reactions this tab measures
  • Permissions for the Orgo administrator flag and the roles used above